How did you attract/address your audience?

We addressed our audience firstly through casting, we chose a young person to play the part of Damien so the target audience would find him easy to relate to and empathise with as he'd have relevance to themselves through age.

We also used influences from other popular thriller genre productions such as 'Dexter' and 'Memento' which the audience would recognise and connect with and enjoy.

As a group, when filming we put a lot of effort into creating an interesting synopsis and mostly an interesting storyboard to ensure our end product was unique, edgy and contemporary. Thus, appealing to our niche target market.

The video below is a commentary by myself and group members which helps to explain the more technical aspects of the film and how we used them in order to attract our audience.

We also got audience feedback via social networking site Facebook. This has been noted as a hobby of our target demographic, therefore we considered this an extremely effective way to address our audience and gain feedback which would help us to improve our film...

It became clear that understanding of the storyline was an issue following these comments, we counteracted this by later adding effects to the opening dream sequence.