What kind of media institution might distribute your media product and why?

A film company such as Vertigo Films would be the best to produce and distribute our film, Premonition. As ours is a British production it would fit well with Vertigo's distribution of purely British and classic British based films (such as 'The Firm', 'the Football Factory' and 'the Business').

Vertigo have also produced and distributed similar thriller films in the past, which is well suited to our film as 'Premonition' is a psychological-thriller involving some elements of romance. Some of the thriller films produced/distributed by Vertigo include 'Shrooms', 'Outcast' and 'The Children', each of the films are alternative, contemporary, edgy and slightly different from the 'classic' thriller film setup (a classic thriller film example, 'The Sixth Sense', eerie realism based around the supernatural/ghosts - very different from Shrooms which is very contemporary in using modern drug culture as a basis for a thriller genre movie). This further matches the style of our film as we tried to make Premonition new, interesting and outstanding amongst other films with a modern twist that isn't shown in many films in this genre.

As well as this, 'Premonition' would be a lower budget production which is a stance often adopted by 'Vertigo Films'. In our group during planning stages we decided that as a feature length film, we would have liked 'Premonitition' to be one of excellent artistic flair and intelligence, using our own initiative in cinematography, mise-en-scene and sound to create surrealism with less focus on 'special effects' editing which is evident in 'Hollywood' high-budget productions. Therefore, an institution such as 'MGM' or '20th Century Fox' would have been unsuitable to 'Premonition', but Vertigo is a perfect choice.