Who would be the audience for your media product?

Our audience would fit the 15-24 year old, young adult age bracket.

During casting we chose an actor who fitted the age group himself in order to allow the target audience to relate and empathise with the character on a more relative level than with a character older or younger than themselves.

The idealistic type of character for our audience would be students, people who work hard but like to have fun too and intelligent so as to understand the intelligent nature of 'Premonition' and Damien (the main character). Our audience would listen to alternative, 'indie' bands such as 'Crystal Castles' and 'Two Door Cinema Club' which have a more niche market than what is considered 'mainstream' music (for example, Rihanna). They may also listen to 'harder' niche market music such as 'Lamb of God', this is because the film itself is aimed at a smaller market and with its low budget could be considered an 'indie' film production - although produced by a relatively well established institution. The key demographic would consist of the type of people who shopped in independent stores for clothing, opting for more vintage styles (perhaps charity shops or purely vintage shops which sell individual pieces - such as those which are particularly common around Camden Market, London). Although, they may also indulge in more high street fashions such as Topshop. These people would probably play fantasy based video games such as 'Legend of Zelda' and perhaps even 'The Sims' as these both contain a similar element of surrealism to 'Premonition' (although, in terms of 'The Sims' this is dependant on the gamer themselves modifying the game to become surrealistic as it can be played with extensive realism). The ideal audience would use blogging sites such as 'Tumblr.com' which is based around fashion and indie culture as well as websites like 'Facebook' to connect with friends (which is typical of the age group) and perhaps MySpace.com which provides excellent access to unknown, unsigned or 'indie' label music artists - which would be of key interest to our demographic.

The person themselves would probably be moderately affluent, with a weekend job alongside their studies in order to afford music, fashion and going to the cinema in particular (hardworking!!!). Would probably aspire to be involved in the music/film/fashion business themselves and take a keen interest in these areas of media, they'd be intelligent and outspoken - would perhaps study to become a journalist.