This is our group questionnaire. The first image shows a completed version of the questionnaire, filled out by a member of our target market and the second is a blank version which was given to the entire key demographic sample (which consisted of twenty-four 15-21 year olds we believe fitted our expectation).
The Questionnaire was carefully put together by our group to ensure we gathered appropriate answers which allowed us to adapt our film to fit the preferences of our target audience. For example, ‘What setting do you find most fitting with a Thriller genre film?’ was a multiple choice question which collected quantitative data, thus allowing us to interpret the data into a graph so we analyse the results for our benefit. We also used Likert Scale style answers to collect interpretable quantitative data. For example, ‘On this scale, how would you describe the Psychological Thriller Genre?’
We also collected more unique answers which further reflected the true opinions of the person filling out the questionnaire, qualitative data. Which although was hard to interpret, gave us a better insight into detail for adapting our movie.
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